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ExxonMobil offers marketers a few ideas on promoting credit card sales

机译:埃克森美孚为营销人员提供一些促进信用卡销售的想法

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Want some ideas about how to promote credit card sales at your stores?rnExxonMobil has offered its marketers several tips that the major says resulted in nearly $9,000 in incentive payments for a small Montana retailer who signed up a slew of new cardholders.rnThe store is located in rural Glendive, Mont., which has a population of fewer than 5,000, and used a few simple techniques to attract customers. While the marketer was pushing ExxonMobil's co-branded MasterCard, the same tactics can be used to promote any brand of plastic.
机译:想要有关如何在商店中促进信用卡销售的一些想法吗?埃克森美孚(ExxonMobil)向其营销人员提供了一些技巧,主要提示说,这对蒙大拿州一家小型零售商产生了将近9,000美元的激励付款,该零售商签署了许多新的持卡人。人口少于5,000的蒙大拿州格伦迪夫乡村地区,并使用一些简单的技术来吸引客户。当营销商推销埃克森美孚的联名万事达卡时,可以使用相同的策略来推广任何品牌的塑料。

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    《Oil express 》 |2009年第28期| 6-6| 共1页
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