IDEA AND MARKETING METHOD TO PROMOTE KEEPING AND USING OF CARDS (FINANCIAL FUNCTION CARDS SUCH AS CREDIT CARD, DEBIT CARD, PREPAID CARD, AND ID CARDS SUCH AS MEMBERSHIP CARD AND EMPLOYEE CARD) BY EMPLOYING NFC BUSINESS CARD FUNCTION

摘要

The present invention relates to an idea enabling users to keep an ID card or a financial card at all time and inducing the users to more frequently use the card rather than cards of competitors by employing an electronic name card function, and a financial function card and an ID card having additional functions. According to the present invention, an additional function using an NFC technology is provided such that smartphone users may easily and promptly transmit business card information, so competitiveness of a card is increased. Thus, a card service provider may enhance customer preference by providing a card having a differentiated function of itself besides to a differentiated appearance, and an additional service of an electric business card.;COPYRIGHT KIPO 2016