Sunoco moves to rewards cards, says consumers no longer want co-brand or private label

摘要

Sunoco has unveiled two rewards cards that it says will eventually replace its private label and co-branded credit cards. But the launch of the new plastic in March was so low-key that it barely registered with some of Sunoco's own marketers.rn"We've seen the applications for the new cards. They are in our stores but we haven't received any POS or information on them," says one jobber. "We haven't seen any change in the percentage of [Sunoco] cards we or our dealers are receiving." Sunoco cards continue to run 17% to 20% of his card mix, he adds.