Watch for some aggressive capped or "banded" fuel price offerings from Silicon Valley based Pricelock. The three-year-old Redwood City, Calif., company, 20% owned by Goldman Sachs, says now is a great time to sell programs that offer fuel price ceilings or other controls.rnThe company, which does not trade on its own account, first caughtrnthe attention of marketers and end-users last year when it teamed up with Voyager to offer a capped price deal that was the cornerstone of a multi-million dollar advertising campaign by Chrysler.rnIronically, fuel prices and Chrysler both fell to earth in subsequent months, but Pricelock believes it can ultimately take price protection further downstream, to small and midsize fleets, and perhaps ultimately to online customers.
展开▼
