Mystery shopper firm Maritz mum on standards, but one major makes changes

摘要

When a Shell marketer looked at his mystery shop image scores online, he was in for a shock - one of his top sites had failed miserably. A closer look at the picture provided some comfort, however. It turned out it was not his station at all, but a truck stop several miles across town, operated by another jobber.rnThe wholesaler assumed it would be easy to get the error corrected if he appealed the score to St. Louis-based mystery shop firm Maritz and explained that they'd inspected the wrong station.