For Profit: Dunkin' eyes more non-traditional sites

摘要

Dunkin' Brands Group Inc. - the franchisor for Dunkin' Donuts and Baskin-Robbins ice cream - is targeting non-traditional sites such as convenience stores, gas stations and truckstops for growth, based on a pitch on its franchise website. Though the company is establishing restaurants in smaller towns, it emphasizes that it seeks multi-site operators and wants franchisees to commit to building specific numbers of restaurants within their markets.