Wawa giveaways lure customers into the store

摘要

While many marketers promote fuel giveawaysrnand discounts, Wawa advertises giveaways that getrncustomers into the store for higher-margin items.rnThe large, eastern convenience store chain alsornuses the offers to promote the Wawa App, loyaltyrnclub and signature products. The latest examples:rn1. Get one free Coca-Cola Freestyle fountainrndrink of any size every week from Aug. 15-rnSept. 11. To get the freebie, customers mustrnbelong to Wawa’s loyalty club and they mustrnuse the Wawa App to register a Wawa gift cardrnto their account.rn2. Enjoy Hoagiefest, a sale on Wawa’s signaturernproduct, its hoagie sandwiches.rn3. Pay with the Wawa App for chances to win.rnOne prize is $50 in Wawa Rewards credits.