ExxonMobil, Phillips promos aim to hike mobile app use

摘要

Many gas brand promotions simply encourage customers to download proprietary mobile payment apps. However, now there’s a bigger push to make mobile payment a habit. Industry statistics indicate mobile payment at the pump increased during the COVID-19 pandemic, as it was promoted as a way to reduce contact with surfaces. Brands including ExxonMobil and Phillips 66 have introduced incentives to keep up that momentum. In a contest called “Wheel of Destiny” from May 24 to Sept. 12, consumers using the My Phillips 66, My Conoco or My 76 App to pay for fuel get the chance to win instant prizes of $5, $10 and $25 within the app or loaded on a Phillips 66, Conoco or 76 gift card.