Building a website to recruit drivers – Part Ⅱ

摘要

In building a website to recruit drivers, knowing what not to do is aboutas important as knowing what to do, according to Jake Peters, content andsearch engine optimization specialist for Driveteks, a driver recruiting firm.Peters outlined some common mistakes in a recent Driveteks video:1. Don’t create a full page dedicated to driver testimonials. This canbe overwhelming to web users. Though testimonials of drivers whowork for you are one of the most influential methods for attractingtruckers, they are less likely to consume all the testimonials ifthey are lumped together on one page. “Sprinkle the testimonialsthroughout your entire website,” said Peters. “You should have themon each page of your site.”