Crown brand turns 100

摘要

The Crown brand just turned 100.On Nov. 17, 1917, a drilling crew struck oil onthe outskirts of Houston, enabling the incorporationof Crown Central Petroleum Co.Crown has been credited with introducing thefirst licensee program designed to give jobbers anddealers a brand alternative that can compete withconventional branding programs.That program continues under Clark Brands LLCof Lisle, Ill.