United acquires e-tailer

摘要

United Stationers has acquired tools and equipment e-tailer CPO Commerce in a $40 million deal. Founded in 2004, California-based CPO is a leading online reseller of tools and equipment to the home improvement and DIY trade and reported 2013 sales of about $78 million. United is paying $30 million in cash for the business, with up to an additional $10 million to be paid in three years, based on performance. The wholesaler said that CPO's expertise will strengthen its ability to deliver such features as improved product content, real-time access to inventory and pricing, and digital marketing and merchandising. CPO will also provide an enhanced digital platform to support United's manufacturing partners.