During my time as vice president and president of ANS, I have been advocating for a new approach to implementing dose limits across the nuclear industry. A lack of understanding and an unfounded fear of radiation has resulted in widespread efforts to minimize dose, rather than to optimize radiation protection in a holistic sense. I want to put the "reasonably" back into ALARA ("as low as reasonably achievable"). Such a paradigm shift, from minimization to optimization, while easily said, equates to a major cultural change spanning international government agencies, industry, nongovernmental organizations, professional societies, and even academia. It is essential to have the active participation of all stakeholders in a transparent process to effect such a change. This process will not only lead us toward a more level playing field for nuclear, it will also greatly impact public perception of nuclear and radiological technology.
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