FTC Launches Review Of Environmental Marketing Guidelines

摘要

From air freshener to appliances, carpet cleaner to vacuums, ink cartridges to writing instruments, it seems everywhere you look these days, someone is marketing a product to capitalize on the burgeoning "green" movement. Frankly, it is not surprising given the value Americans say they place on green credentials. A recent survey, for instance, revealed that U.S. consumers expect to double their expenditures on green products and services this year-spending about $500 billion, or $43 billion per month. Similarly, 85% of survey respondents said they would switch brands or product affiliation "because of a company's negative corporate responsibility practices," and 90% said they view companies that have strong environmental commitment more positively.