Pampers launches large product innovation across entire line of diapers and wipes

摘要

Pampers has launched major upgrades across its entire line of diapers, training pants and wipes. By interviewing over 9,000 moms about what was important for their baby, Pampers found the number one unmet need is a diaper that provides superior overnight dry-ness. Pampers incorporated this knowledge to design Pampers Swaddlers, which provide up to 12 hours of overnight protection. Touted as Pampers' softest diaper and the number one choice of hospitals, according to the company, Pampers Swaddlers are now available through size 5.