In media circles, when people say "Tina," they never mean Turner, Marie or Louise. For a year now, every-one's been talking about Tina Brown and her new magazine—which is titled Talk but might as well be called "Tina." Ever since she left The New Yorker to take up Harvey Weinstein's offer to start her own magazine, there's been talk about the deal: the new monthly is part of Weinstein's Miramax movie company, which in turn is owned by Disney. (Hearst came in later as a partner and will print and distribute the magazine.) There's been talk about synergy: that the magazine would be a spawning ground for Talk Books and Miramax movies. And there's been a looming question: how would such a magazine, devoted to both serious journalism and celebrity fluff, fly in a crowded market?
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