WANTED: CAUTIOUS GRADS SEEKING ADVENTURE

摘要

Generation Z may be known for pragmatism and a desire for stability, but corporations who want to hire them are trying to lure them with the promise of adventure and meaning. Merck and Genentech tout the opportunity to cure disease. Lockheed Martin recruiters are selling engineering graduates on the chance to serve the nation-and maybe help put an astronaut on Mars. And at IBM, marketers emphasize the opportunity to help combat climate change, apply computing power to health care and upgrade the backbone of financial services.