The New Crystal Ball: It's the Internet

摘要

If you were selling a product to Generation Y— the age group between 10 and 27, which has yet to come up with a melodious moniker— who would be your ideal spokesperson? At one point in marketing history, answering that question would have been a pricey process involving phone surveys, focus groups and hanging around schoolyards and student unions. To-day there's a perfect shortcut: the Internet. Specifically, blogs and chat rooms, where the opinions, whims and heartthrobs of today's youth are freely aired.