A clean-energy economy will require lots of new hardware-sleeker wind turbines, more efficient solar panels, recharging stations for electric vehicles. It'll also require smarter software, to efficiently guide energy to where it's most needed. Always ambitious, Google hopes to be the architect of this software. Heading up its effort is Dan Reicher, a former assistant secretary at the Department of Energy who now serves as director of climate change and energy initiatives at Google .org, the company's philanthropic arm.
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