Consumer trust key for future success of food industry

摘要

Consumer trust has never been more valuable to the New Zealand food industry and is set to play a key role in its future success, a visiting international agricultural expert has told the horticulture sector. Yet winning and sustaining this trust has also never been more complex. Speaking at the New Zealand Horticulture conference in Hamilton, the Sydney-based general manager for RaboResearch Australia and New Zealand, Tim Hunt, said consumer trust was becoming an increasingly precious commodity for NZ food producers. "New Zealand's emerging markets, like China and South East Asia, place a high value on food safety and the process of food preparation, while more mature wealthy markets are willing to pay for sustainability, animal welfare, fairness and attractive provenance," he said in a media release.