Call it the Higgs boson effect, the Big Bang Theory effect or even the Brian Cox effect, if you must. There's no getting away from it -after years in the doldrums, physics is cool. Just a few years ago it was almost an extinct subject at A-level, but this year university applications to read physics saw a 7 per cent leap despite the fee increase. And if you've come out the other side, you can be forgiven for being more than a little smug: not only can you impress at parties by explaining the latest news on the Higgs, but you can take your pick of an enviable range of career options, and are likely to command a higher starting salary than graduates in the other sciences.
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