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Making Sense of Business Reference: A Guide for Librarians and Research Professionals

机译:理解业务参考:图书馆员和研究专业人员指南

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Described in the preface as a business reference self-help book, Making Sense of Business Reference is a practical guide to finding business information and dealing with business reference enquiries. The book starts with an overview of business reference questions, before moving on to look at general business reference resources available. The subsequent chapters deal with different types of business information, for example, company research, industry research and investment research. In each case, the author offers advice about how to handle enquiries in each specialist area and short reviews of the main reference resources which are likely to be useful. The final section of the book consists of a series of case studies or "stumpers", examples of tricky questions and ideas for ways to answer them.
机译:在序言中被描述为业务参考自助书,《使业务参考意义》是查找业务信息和处理业务参考查询的实用指南。本书首先概述了业务参考问题,然后继续研究可用的常规业务参考资源。随后的章节处理不同类型的业务信息,例如公司研究,行业研究和投资研究。在每种情况下,作者都提供有关如何处理每个专业领域中的查询的建议,以及对可能有用的主要参考资源的简短评论。本书的最后一部分包括一系列案例研究或“绊脚石”,棘手问题的示例以及解决这些问题的方法的想法。

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