'The average designer doesn't spend any time watching people use the things they design'

摘要

It's often said that there's no such thing as 'good' and 'bad' design - it's totally subjective. But Jared Spool reckons that's a lot of tosh. The CEO of User Interface Engineering, the world's largest research, training and consulting firm specialising in website and product usability, believes it boils down to one thing: whether or not your design is intuitive. "Intuitive design means coming up with something that when a user sees it, they know exactly what to do," he explains. "An interface that's intuitive doesn't get in the way of the user: they're able to accomplish their goals easily, without having to puzzle over how to go about it."