Sustainability is an increasingly powerful meat and poultry sales trigger. More consumers are seeking data on raising animals and the subsequent effect on the environment when making protein selections. And that is causing a growing number of companies in the supply chain to leverage eco-friend-ly practices. "Shopper demands are having a powerful impact in driving sustainability in the meat and poultry sector," says Eric Mitten-thal, vice president of sustainability for the Washington, D.C.-based North American Meat Institute (NAMI). "There is a clear mandate from consumers that they expect our industry to be more environmentally sustainable and to reduce our overall impact on the planet and the climate. As a result, we are going to need more of the industry to make investments in improving their environmental impact."
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