From a holistic perspective, total poultry across the store had moderate dollar growth but volume declines for all U.S. outlets combined for the 52 weeks ending Nov. 2, says Meagan Nelson, associate director at Nielsen, in Chicago. "Chicken was the positive driver up in both dollars and units," she says. "On the other hand, turkey has continued downward trajectory — down 1.2 percent in dollars and 3.7 percent in units."
展开▼
