Infiniti Targets Big Growth, New Compact Hatch, and Crossover

摘要

Infiniti brand boss Andy Palmer tells us the aim for the whole Infiniti line is 500,000 units per year by 2020, a 10-percent share of what Palmer calls the "facing luxury" market. Before the 2009 crisis, Nissan CEO Carlos Ghosn's target was to reach that figure by 2016. But Palmer is now optimistic. He cites the "unassisted awareness" of the brand among Chinese as having risen from 19 percent to 29 in one year, mostly through Infiniti's partnership with the Red Bull Formula 1 team. He says that has done a great job of getting the name out there, while being far cheaper than buying and running a team. "If awareness rises, then-unless you're doing something wrong-sales should rise in direct proportion.