It all started back in 2006 when Kia Motors announced that Peter Schreyer would become its new Chief Design Officer. At the time, this move seemed equally audacious and puzzling: smart hire by Kia boss Eui-sun Chung, the son of Mong-koo Chung, the billionaire chairman and CEO of Hyundai Motor Group (HMG), but perhaps foolish for Schreyer. After all, what could the smaller automaker offer besides handsome compensation, frequent flyer miles, and a top-down corporate culture? Schreyer, a legit rock star in the design world (with the back-in-black wardrobe to match), already had an impressive resume that listed icons such as the VW Golf, New Beetle, and Audi TT. He was on the short list to replace VW Group's design chief, Walter de Silva. Surely, Schreyer had nothing to prove.
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机译：起步于2006年，当时起亚汽车宣布Peter Schreyer将成为其新的首席设计官。当时，这一举动似乎同样大胆而又令人费解：起亚老板钟宜-，现代汽车集团（HMG）亿万富翁董事长兼首席执行官钟孟酷的儿子，聪明的聘用，但对于施雷尔来说可能是愚蠢的。毕竟，除了丰厚的薪酬，飞行常客里程和自上而下的企业文化之外，小型汽车制造商还能提供什么？施雷尔（Schreyer）是设计界的合法摇滚明星（搭配黑色的衣橱），他的履历令人印象深刻，上面列出了大众高尔夫，新甲壳虫和奥迪TT等图标。他在入围名单上以取代大众集团的设计总监沃尔特·德席尔瓦（Walter de Silva）。当然，施雷尔没有任何证据。
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