Customizing the cockpit of a car or truck can have just as much or even more impact as a trick paint job or a shiny set of rims. That's because interior modules are always visible from the driver's seat. Whenever customers drive their cars, they can only imagine how the outside appears (unless they're the type that likes to gaze at their reflection as they drive past plate-glass windows]. That's why per- sonalizing their personal space has so much appeal.
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