Bosch, the world's original equipment and innovation leader, introduces the new Bosch Iridium spark plug, employing OE (original equipment) design, material, and manufacturing techniques to develop a highly advanced, lone life spark plug for modern high- tech engines. Bosch's new Iridium spark plug provides exceptional ignitability and performance, meets or exceeds OE requirements, and is extremely durable, offering four times the service life of a standard copper core, nickel plug. "Powerful new engines, especially those utilizing Gasoline Direct Injection (GDI) and turbocharg-ers, require significant changes in OE spark plug design. Vehicle manufacturers have focused on exact 'spark projection' and special materials to create the best spark in the latest generation of engines," says Mark Wilkinson, Group Product Manager, Spark Plugs for Bosch.
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