RadioShack: makes the little things count

摘要

How many times have you heard that it's the little things that count? Retailing giant RadioShack turned little things into a big business. The batteries, ear phones, cables and accessories that make personal electronics work are RadioShack's signature products. "From a brand perspective, this is the core business that we are known for," says Jack Harwell, vice president of global sourcing and distribution operations. "The signature products are also extremely important to our profitability."