Patagonia Takes Leed In Sustainability

摘要

First,Do no harm. For as long as there have been physicians, that oath has guided the practice of medicine. It also sums up Patagonia's approach to business. "Build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis," is the mission statement that guides the Ventura, Calif.-based retailer of outdoor clothing, technical apparel, and gear for climbing, hiking, skiing, surfing and fishing. "Whether we're designing a new product, sourcing contract manufacturing sites, or building a new distribution center, everything we do goes back to the mission statement," says Dave Abeloe, director of Patagonia's 342,000-square-foot distribution center in Reno, Nev. "We ask ourselves: 'What are we trying to accomplish with this project, and how can we do that while adhering to our values?"