Sales, Marketing, E-Commerce: Pick Three

摘要

More than 15 years ago, MDM identified three levers distributors use to differentiate - their technology, their talent and their core business model. And the core fundamentals of how distributors innovate has not changed since then. Companies that pull all three levers are rare, but they tend to differentiate the most, often setting the rules in a marketplace that make it difficult for competitors to catch up. And they don't rest on their laurels. They lead or are in lockstep with their customers as they change and have the processes in place to keep evolving. They continually disrupt their own models, generally driven by their extremely close customer relationships, another outcome of how they differentiate their value on customer-defined metrics and input.