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Method to manage marketing and sales data of e-commerce clients

机译:电子商务客户营销数据管理方法

摘要

A marketing service is provided for e-commerce sales and marketing representatives to generate a contact report and manage the flow of this information between the linked up-line and the down-line network members for the purpose of recruitment to the network service and to facilitate the sales and marketing by the service members. The service captures the Web site user experience to generate a neural dynamic profile and identify the Web browser's specific interests. This information is combined with individual browser identification to form the contact report, filed under a contact management program and passed by a teamwork communication system to the up-line team member for review of the down-line member's activity and to identify any need for collaboration on a business transaction. The information in the contact report is used to tailor a personalized response to better elicit a sale or activity from the interested party.
机译:为电子商务销售和营销代表提供了一种营销服务,以生成联系报告并管理链接的上,下网络成员之间的此信息流,以招募网络服务并促进服务成员的销售和市场营销。该服务捕获了网站用户的体验,以生成神经动态配置文件并确定Web浏览器的特定兴趣。此信息与单独的浏览器标识结合在一起,形成联系报告,并在联系管理程序下提交,并由团队通信系统传递给上级团队成员,以审查下级成员的活动并确定是否需要协作在商业交易上。联系人报告中的信息用于定制个性化响应,以便更好地从感兴趣的一方引起销售或活动。

著录项

  • 公开/公告号US2003149572A1

    专利类型

  • 公开/公告日2003-08-07

    原文格式PDF

  • 申请/专利权人 NEWTON JOHN K.;BARTH WILLARD L.;

    申请/专利号US20020067440

  • 发明设计人 WILLARD L. BARTH;JOHN K. NEWTON;

    申请日2002-02-05

  • 分类号G06F17/60;

  • 国家 US

  • 入库时间 2022-08-22 00:07:03

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