In 1998, three graduates bought ￡500 worth of fruit and sold smoothies at a music festival. Customers were asked to put their empty bottle in a 'yes' bin if they thought the trio should give up their jobs. As the 'yes' bin was so full they resigned. This February the three Cambridge graduates sold their remaining stakes in Innocent with the company valued in the hundreds of millions of pounds. Coca-Cola, which already owned a large chunk of the healthy drinks firm, was the buyer and the deal was hailed by the former university students for continuing to focus on, among other things, innovation.
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