HOW MUCH DOES A COMPANY'S REPUTATION MATTER IN RECRUITING?

摘要

Mckinsey & company claims to have coined the term "the war for talent" in 1997.~1 The idea still resonates with managers because it reflects the fact that talented people are a critical driver of corporate success. For those involved in this "war," the search continues for fresh ideas about: (a) how to make a company more attractive to a larger pool of potential employees, (b) how to make the recruiting process more appealing to job candidates, (c) what mix of organizational and job attributes will attract talented people, (d) how to develop more talented managers, and (e) how to design an attractive workplace environment that retains such people. Aspects of a company's reputation have been shown to positively affect (a), (c) and (e).2 The social aspect of this reputation - one of the many manifestations of corporate social responsibility - is increasingly appearing on the agendas of many senior management teams, specifically because of its perceived role in influencing key stakeholders, particularly employees.~3