Coverage of Women's Issues by Urdu and English Press: A Comparative Analysis

摘要

We are living in a mediated world where every aspect of human life is getting affected by images of media. Consciously or unconsciously, knowingly or unknowingly our attitudes, values and belief systems are getting increasingly influenced by media. Some media critics expressed serious concern over the influence of the media in our everyday life. In the contemporary media saturated world, the agenda of the media becoming the public agenda. It is in this context, the news media play an important role in shaping public opinion and creating consciousness on different issues. Keeping in view of the importance of the news media in the contemporary society, the paper makes an attempt to ascertain the agenda setting role of the press towards women's issues. For the purpose two mainstream dailies- one from the English and the other from the Urdu language newspapers purposively taken and their contents related to women's issues have been subjected to detailed analysis.