Public Relations (PR) and Corporate Social Responsibility (CSR): A Review on Indian Perspective

摘要

This study is all about the significant issue of CSR and its link with the PR in the present era of LPG (Liberalization, Privatization and Globalization). Effective CSR is very important for building brand image of the organization to maximize customers trust by promoting the social responsibility as a corporate duty of the corporate sector for human welfare and social development by enhancing the knowledge of audience, their interests and expectations, and ethical practices for communicating information. This paper attempted to review various companies in Indian corporate society and measure the value of public relations functions for the social awareness by effective communication. The purpose of this review is to constructively analyze the effectiveness of MNC 's CSR and Public Relations through various recent examples. The methodology adopted in this study is secondary.