New Sustainability Initiative Emphasizes Recycling

摘要

The Paper and Packaging Board’s How Life Unfolds campaignlaunched an integrated communication effort with sustainabilitymessaging at the center. The initiative includes a microsite,animated video, digital banners, and print ads targeting the Paperand Packaging Board’s (P+PB) custom consumer audience,Expressives, with a focus on 18-34-year olds and new platforms,including TikTok, to reach them.