'We must look for strong messages and partners'

摘要

The theme of this year's IDF World Dairy Summit was partnership and this was swiftly and effectively showcased in all areas as a vital component to success. My main areas of interest were new product development and generic promotion, as well as nutrition and nutri-marketing - and I feel I have returned from Vancouver with much to share and progress. It is evident that many other countries, most notably Asia and our host country, Canada, are well ahead of the UK in terms of product development. However, I found that the UK is definitely a world leader in terms of how milk is merchandised and retailed. If we could continue our progress in this area and incorporate knowledge and experience from other countries' product development to suit the UK market there could definitely be a positive impact on our industry.