Going For Gold

摘要

The Gold Top roadshow has kicked off. The ￡500,000 marketing campaign began with the Devon County Show then visited several national county events throughout the length and breadth of the UK this summer. More than one million visitors sampled a variety of fresh milkshakes, hot chocolate, coffee and milk. The aim of the campaign is to raise the brand profile and encourage consumers to try Gold Top which comes exclusively from pedigree herds of British Jersey and Guernsey cows. Unlike most other milks, Gold Top is only pasteurised, so the cream rises to the top. It has a naturally high content of protein and calcium, and despite its rich, creamy texture, has only 5.2% fat content.