Few people saw the current economic recession coming. But some companies are as well placed as they can be to rise to the challenges in a tough market place. Milk Link's chief executive, Neil Kennedy, outlines to Michael Finch how the farmer owned co-operative has reshaped itself and invested heavily over the last 18 months. Neil Kennedy is, he says, a born optimist. That's perhaps just as well given the prevailing conditions in the dairy market. But he suggests that Milk Link is as well placed as any dairy processor can be to deal with the current economic realities.
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