Wiseman's new directions

摘要

Robert Wiseman Dairies is going back to its roots by introducing a Scottish label to its portfolio of regional brands.rnThe 'Milk from Scotland' label celebrates the heritage of the company in its heartland and is a clear message that the milk is Scottish and is sourced, processed and packaged in Scotland.rnResearch shows that consumers are increasingly attracted to more local produce but without the added cost.