Deli packaging dynamics

摘要

The market for deli meat is split in half not unlike, say, a sandwich. On one half, many shoppers buy sliced-to-order lunchmeats and other sandwich ingredients at the in-store deli counter. On the other half, there is a large customer base that prefers the refrigerated deli-meat section and its pre-packaged offerings. That customer base may be growing, too: the Chicago-based research firm, Mintel, predicts an 8 percent rise in sales of prepackaged sliced deli meats by 2014.