BUSINESS NOTES

摘要

People notice when McDonald's Corp. announces menu changes. The world's fast-food chain's Nov. 9 announcement that it would be testing a plant-based burger option in some global markets in 2021 and that the burger would be just the beginning of a menu platform called McPlant sent ripples throughout the marketplace. "We have created a delicious burger that will be the first menu option in a plant-based platform we are calling McPlant," said Ian Frederick Borden, president of international for McDonald's, during the company's annual Investor Day. "McPlant is crafted exclusively for McDonald's, by McDonald's. In the future, McPlant could extend across a line of plant-based products, including burgers, chicken substitutes and breakfast sandwiches. And we expect some markets will test the burger next year. We are excited about the opportunity because we believe we have a proven, delicious-tasting product."