Mondelez International

摘要

Less than a year after replacing Irene Rosenfeld as chief executive officer at Mondelez International, Inc., Dirk Van de Put announced a new strategic direction for the Deerfield, Ⅲ.-based company. Since Mondelez was spun off from Kraft Foods six years ago to become one of the largest snack-centric companies in the world, management's focus historically has been on margin management and growing the company's "power brands," such as Oreo and Ritz. These brands represent approximately three-quarters of net revenues. Speaking during the company's investor day in September, Mr. Van de Put emphasized that while the company's largest brands and an efficient infrastructure remain key objectives, Mondelez must adapt to a changing marketplace. A strategic priority for management is "consumer-centric growth."