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Development of brand strategies : Analysis based on the exemplification of Nestlé Deutschland AG, ProcterGamble Germany GmbH Co Operations oHG and Mondelez Deutschland GmbH

机译：品牌战略的发展：基于雀巢德国公司，宝洁德国有限公司和公司运营oHG和mondelez Germany GmbH的例证进行分析

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Reichenbach Silke;
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年度 2014
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Development of brand strategies : Analysis based on the exemplification of Nestlé Deutschland AG, ProcterGamble Germany GmbH Co Operations oHG and Mondelez Deutschland GmbH

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