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Class Pricing

机译:班级定价

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摘要

A contract with K-class pricing divides a large set of goods or services into K classes and assigns a single price to any element of a class. While the literature has emphasized rationales based on screening, this paper looks at the implications of costly pricing. My analysis suggests that class pricing is more likely to be used when the number of buyers is smaller, the number of versions is larger, the variance in costs is smaller, and demand ex ante differs less between versions. Under simple conditions classes should be designed to minimize the sum of squared within-class cost deviations. In bilateral trades, the most efficient game form is that in which classes are designed by the player with fewer varied gains from trade, while the traded version is chosen by the other player. Decisions are thus made by the player who cares most about them, while the opponent prescribes a set of limits.
机译:具有K类定价的合同将大量商品或服务划分为K类,并为该类的任何元素分配单个价格。尽管文献强调了基于筛选的原理,但本文着眼于昂贵的定价的含义。我的分析表明,当购买者数量较少,版本数量较大,成本差异较小且两个版本之间的事前需求差异较小时,更可能使用分类定价。在简单条件下,应设计类别,以最大程度减少类别内成本偏差的平方和。在双边交易中,最有效的游戏形式是由玩家设计类别,而从交易中获得的不同收益较少,而交易版本则由另一玩家选择。因此,决定由最关心决定的玩家做出,而对手则规定了一组限制。

著录项

  • 来源
    《Marketing Science》 |2008年第5期|p.755-763|共9页
  • 作者

    Birger Wernerfelt;

  • 作者单位

    Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142 bwerner@mit.edu;

  • 收录信息 美国《科学引文索引》(SCI);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

  • 入库时间 2022-08-17 23:39:28

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