Research Note the spatial representation of Market Information

摘要

To be used effectively, market knowledge and information must be structured and represented in ways that are par- simonious and conducive to efficient managerial decision making. This manuscript proposes a new latent structure spatial model for the representation of market information that meets this requirements. When applied to a priori de- fined (e.g., socioeconomic) segments, our proposed meth- odology provides a new way to display marketing data par- simoniously via dimension reduction through a factor-analytic specification.