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摘要

Lerzan Aksoy ("Invited Commentary: Net Promoter, Recommendations, and Business Performance: A Clarification on Morgan and Rego") is an assistant professor of marketing at Koc. University in Istanbul, Turkey. She is a co-author of the book, Loyalty Myths (with Keiningham, Vavra, and Wallard), and co-editor of the book, Customer Lifetime Value (with Keiningham and Bejou). She received the Citations of Excellence "Top 50" Award (the top 50 management papers of approximately 20,000 papers reviewed) from Emerald Management Reviews. She received the Outstanding Paper Award from Managing Service Quality. Additionally, three other papers she coauthored were finalists for best papers in Managing Service Quality and the Journal of Service Research.