Focus on Authors

摘要

Neeraj Arora ("Noncompensatory Dyadic Choices") is the John P. Morgridge Chair in Business Administration at University of Wisconsin—Madison, where he also serves as the executive director of the A.C. Nielsen Center for Marketing Research. He has an undergraduate degree in engineering from Delhi University, and an MBA and Ph.D. from the Ohio State University. He serves on the editorial boards of the Journal of Marketing Research, Marketing Science, and the Journal of Marketing.