Nestle creates luxury brand

摘要

Nestle has created a new luxury brand that delivers fresh chocolates, tailor-made for individual tastes. Maison Cailler is a unique profiling system that consumers can use to discover their chocolate personality and share the result with their friends online. It will launch at the beginning of 2012 and will initially only be available in Switzerland and Liechtenstein. Within 48 hours of using the service, consumers will be sent a box of Maison Cailler chocolates that have been carefully selected to match their individual preferences. To determine someone's chocolate personality, consumers first order a box of five tasting chocolates from the Maison Cailler website, to send to a friend or relative or themselves. The first chocolates arrive with a set of instructions designed to help people with the tasting experience. The recipients taste the chocolates, which contain hints of milk, caramel, nut, fruit, flowers, vanilla and cocoa.